StreamAxis OTT: Multi-Device Streaming Platform Build

Business Context

The client needed to expand from web-only content delivery to a full OTT ecosystem spanning mobile and smart devices with subscription capabilities.

Their target required uninterrupted playback quality, scalable content delivery, and personalization-ready engagement architecture.

Core Challenges

• Maintaining stream quality across device and network conditions.
• Lack of unified subscription and entitlement control.
• Content discovery friction and weak engagement tracking.
• Need for scalable backend under high concurrent demand.

Solution Delivered by RDIGI WORKS

RDIGI WORKS delivered a full OTT product stack with adaptive bitrate streaming, robust subscription flows and a personalized content browsing experience.

We instrumented playback analytics and user behavior events to improve retention and optimize content strategy decisions.

• Cross-platform OTT app experience with unified design system.
• Subscription lifecycle workflows with plan and renewal handling.
• Adaptive streaming pipeline for stable playback quality.
• Engagement analytics for watch-time and content affinity.

Technology & Architecture

The platform was engineered for speed, reliability and future scaling with a modular service architecture.

• React Native application for broad device coverage.
• Node.js APIs for auth, subscriptions and content services.
• AWS media tooling for encoding and scalable delivery.
• PostgreSQL-backed entitlement and user activity data model.

Outcomes & Impact

• 2.9x increase in paid subscribers over first two quarters.
• 36% higher average watch-time per active user.
• Lower playback failure rates through adaptive tuning.
• Improved content planning from audience analytics insights.

Execution Process

1. Platform blueprinting for OTT product and monetization model.
2. UX design for discovery, playback and subscription journeys.
3. Phased build with media pipeline hardening and QA cycles.
4. Launch operations, monitoring and retention optimization.